Top Menu

Employment Opportunities

Job Title: Director of Marketing and Communications
Available: Immediately
Reports to: General Director
Classification: Full-Time

Austin Lyric Opera’s Director of Marketing and Communications is responsible for the creation and execution of short- and long-term marketing and public relations efforts across all media, with the goal of expanding ticket sales and developing brand/awareness-building campaigns that grow ALO audiences and increase the company’s engagement with the Austin community. This position reports directly to the General Director, and utilizes external resources as needed in order to develop compelling creative and form successful marketing partnerships and collaborations.

Responsibilities:

• Creates and implements marketing plans that increase performance attendance and revenue, including both subscription and single ticket sales
• Works with outside consultants as needed to build brand awarenessand expand the company’s audience base
• Ensures consistent presentation of the ALO brand in all aspects
• Books, places and delivers all print, radio, television, outdoor and digital advertising, etc., using external resources as needed to develop creative
• Creates and implements all digital media strategy, including social media and website
• Creates and implements all communication strategy
• Communicates with the Long Center (ALO’s performance home) as needed with regard to ticketing, programs and other related topics
• Provides marketing support as needed educational and other community engagement activities
• Provides accurate and timely on-going ticket sales data and analysis
• Creates and carefully monitors Marketing income and expense budgets as well as forecasting throughout the year
• Works with the General Director and Director of Development to ensure consistency in external communications
• Accurately tracks and projects promotional spend and ROI

Qualifications:
• 5 years’ experience in a senior marketing position, with a track record of generating significant gains in earned revenue
• Deep understanding of the Austin community for development of media buying, social media, and digital strategy
• Experience in developing successful awareness/brand-building initiatives
• Knowledge and hands-on experience with all forms of digital communications
• Strong analytical ability to measure and increase ROI
• Ability to produce compelling and effective creative
• Ability to develop opportunities that link press/communications, development, and marketing
• Outstanding written and oral communication skills
• Personable team player, with ability to manage relationships effectively within the organization, as well as with external parties
• Proactive and goal-focused, with a high sense of accountability
• Ability and willingness to work outside of regular business hours as needed
• Knowledge of opera and the performing arts is strongly preferred

Compensation and Benefits:

Compensation is commensurate with experience. Benefits include health insurance and vacation time. Austin Lyric Opera is an equal opportunity employer.

To Apply:

Please send your resume, cover letter, and references to careers@austinlyricopera.org. Please put “Director of Marketing” in the subject line.

 

 

For inquiries about the chorus, please visit ALOcoro.org